This is how retail companies adapt to the changing nature of the retail industry because of mobile technology

Retailers from all sizes have already adjusted with what technology has to offer today, and how mobile technology has changed the customer’s in-store experience.

Retailers of all sizes are having to adjust to technology trends. How mobile technology is changing the in-store experience while more and more brick and mortar stores have failed to keep up with this technological trend, it seemed also to be ironic that people are switching from the conventional way of shopping to the trend of online shopping in the retail industry which forced many retail brands and companies to adopt this change that totally transformed the retail industry, thanks to mobile technology.

As online stores continue to win the hearts of many consumers, how can traditional retailers keep up with the new demands of today’s consumers? Here are how retailers have to learn in adapting the evolution that mobile technology has brought to the retailer industry in order for their beloved brick and mortar shops will not face extinction.

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  • Shoppers now are always mobile- Today, the question with regards to online versus in-store shopping have become more irrelevant, as well, because physical stores are not competing with online stores while they are supplementing online options and also providing some better experience that online shopping cannot provide, moreover, there are about 94 percent of all retail sales that were made from brick and mortar stores in the United States alone last year, which has pressed more question on how physical stores are able to adapt to mobile technology. Retailers have and will continue in creating shopping both for in and out of the store which prioritizes in investing mobile applications as well as beacons for in-store use to enhance their shopping capabilities by also providing customers convenience.
  • Mobile retailer applications- In order to adapt with mobile technology, retailers should have its own application, however, the problem is that smartphone users usually utilize just five-non-native applications, those that do not come as a pre-installed application by having an android development according to tech experts. In order to persuade a consumer to download a retailer’s application, they should provide a very convenient platform in purchasing their products where the consumer can have a more personalized experience that relates to both the consumer’s interests and also to convey the details about the items that are on the physical retail store.
  • Establish push-based applications- The first applications were pull-based which means that the user had to request information, check the product and add it to their virtual shopping cart, however, today’s applications are push-based which means that the retailers have already anticipated the needs and wants of the consumer to provide accurate and prominent information that is based on the preferences of the consumer.
  • Make your own beacons and mobile advertisements- The in-store beacons which are small and also relatively cheap like Bluetooth devices that are placed throughout the store can provide a more personalized experience for the consumers as you add more dimensions in pushing this kind of concept, so if the consumer allows beacon notification, these devices can transfer not only the product information but also the sales and promo notifications whenever they are a range of the retail store’s vicinity.